Gift and Loyalty Card Programs
Gift cards are the preferred gift for millions of people by offering the flexibility
and convenience that today's consumers want. Recipients are able to use gift cards
to purchase exactly what they want. Give them the gift of choice; don’t waste time
on gifts that are the wrong size, wrong color, or just plain wrong!
Today, gift cards continue to grow in popularity; statistics show that two-thirds
of all consumers have purchased at least one gift card. As a result, gift and loyalty
card programs have grown. Merchants enjoy the ease of use, streamlined reporting
and added security over paper based gift certificate programs.
- 55% of gift card recipients make more than one trip to the business to deplete the
value of their card
- The average recipient spends 20% more than their card’s initial value
- 10 - 15% of gift card recipients never redeem the full value of a card, meaning
the business keeps it as profit
- When retailers switch from paper gift certificates to gift cards, they sell anywhere
from 50-100% more
(Sources: American Greetings, epaynews.com, Green Sheet Quarterly, National Retail
Federation, J.C. Williams Group, Incentive Magazine)
Gift cards are plastic cards that can be electronically set to a specific dollar
value and are used like cash for future purchases. Purchased amounts are deducted
from the stored value on the card. Gift card programs can help increase your brand
awareness and drive new customers to your establishment.
Loyalty cards can be plastic or paper and are designed to increase visits to your
establishment by tracking consumer purchases and rewarding them with points that
are then used toward future discounts.
Sage offers several gift and loyalty card programs and packages to fit your specific
business needs. Our gift card programs are designed to help merchants of all types
and sizes to increase their bottom line, manage sales, improve customer loyalty,
and streamline tracking and operations.
Benefits of Gift and Loyalty Card Programs
- Fast growing form of electronic payment
- Help capture and track customer information
- Great for any occasion all year round
- Decrease in returned merchandise
- Gift card users typically spend more than the face value
Strengthen your brand awareness and attract new customers with unique gift and loyalty
card programs from Sage Payment Solutions. We provide a one-stop solution, making
it easy for you to initiate and benefit from several types of gift card programs.
To receive a free savings analysis or have an Account Executive contact you, click
here.